KOREA MARKET ENTRY

Launching in Korea? Be findable where Korean customers look

Korean customers search on Naver, on Google and increasingly by asking AI assistants. Each reads different sources. We build the Korean presence each one needs and measure the result every week.

Request a baseline Read the 2026 guide

THE LANDSCAPE

Two discovery paths, one launch plan

Planning for only one of these paths leaves the other empty.

The Naver ecosystem

Naver search, Naver Blog, Cafe and Place. Naver's AI Briefing summarises from Naver's own index, so presence inside Naver matters for Naver users.

Naver vs Google in Korea

The open web

Google, ChatGPT, Gemini and Perplexity read open websites. Naver blocks their crawlers, so your own Korean-language pages carry this path.

Why Naver content is invisible to ChatGPT

WHAT WE SET UP

Scope for a Korea launch

Baseline of AI answers

Korean questions your customers ask, sent to Naver AI Briefing, ChatGPT, Gemini and Perplexity, with mentions and cited sources recorded.

Korean website pages

Native Korean pages on your own domain, with clear facts AI can quote and crawler access checked.

Naver presence

Naver Blog content, and Naver Place for physical locations.

Consistent business facts

The same name, product facts and contact details across your site and Korean platforms, so engines do not repeat outdated information.

Paid campaigns

Meta and Google ads for Korean audiences, aligned with the organic work.

Weekly measurement

The same questions re-measured every week, so progress is compared on the same basis.

PROCESS

How an engagement starts

01
Intro by email or call
Your product, target customers, launch date and what already exists in Korean.
02
Baseline
Where you appear today across Naver, Google and AI assistants, and which sources they use.
03
Proposal
Priorities, scope and timeline in writing, in English.
04
Execution and reporting
Korean pages, content and campaigns, with weekly measurement against the baseline.

What we do not do: we do not guarantee rankings or AI mentions, we do not sell access to our monitoring system, and we do not name clients publicly without their permission.

PROOF

Case studies

Clinic: ChatGPT mentions from 17% to 93%

Named by Naver AI and Gemini for all 10 test questions but by ChatGPT for only 4. Re-measured 39 days later with the same model and questions.

Read the case

Dental: a 3-page site was cited first

A 167-page site was passed over for a 3-page competitor until its AI guide file was rewritten as a fact sheet.

Read the case

Frequently asked questions

Q1.We already have a global English website. Is that enough for Korea?

Usually not. Korean customers search in Korean, and AI assistants answer Korean questions mostly from Korean-language sources. A Korean-language section on your own domain, readable by AI crawlers, gives those engines something to cite. Naver presence is a separate job, because Naver's AI Briefing draws on Naver's own index.

Q2.Can we rely on Naver alone?

No. Naver's robots.txt blocks outside AI crawlers such as GPTBot and OAI-SearchBot, so content that exists only on Naver Blog or Cafe cannot be read by ChatGPT or Perplexity. Customers who ask those assistants will not see it.

Q3.How long does it take before AI assistants mention us?

It varies by category and starting point, and we do not guarantee mentions or rankings. In one published case, a clinic's ChatGPT mention rate went from 17% to 93% when re-measured 39 days after the baseline. That is one case, not a promise.

Q4.Do you work in English?

Yes. We communicate with international clients in English by email and calls, and the Korean-language work is done by our team in Seoul.

Q5.What does it cost?

We quote after a baseline, based on scope: which channels, how many pages or campaigns, and how long. We do not publish fixed packages for market entry.

INSIGHTS