INSIGHTS
How Korean customers find brands
Measured data and anonymised case studies on Naver, Google and AI search in Korea. Our Korean-language archive has more.
KOREA MARKET GUIDEMarketing in Korea 2026: Naver, Google and AI SearchKorea is not a Google-only market, and it is not a Naver-only market either. How Naver, Google and AI assistants split discovery in Korea as of 2026, why share numbers disagree, and what a foreign brand should set up first.September 15, 2026
KOREA DATANaver Blocks AI Crawlers: What It Means for BrandsNaver's robots.txt explicitly prohibits AI training and retrieval bots, naming GPTBot, OAI-SearchBot, ClaudeBot and others. Content that lives only on Naver Blog or Cafe is invisible to ChatGPT. What that means for brands entering Korea.September 15, 2026
KOREA DATANaver vs Google in Korea: Why Share Estimates DifferDepending on the source, Naver's share of search in Korea ranges from 28% to 65%. None of them is wrong: app MAU, web traffic referrals and Korean panel studies measure different things. How to read the numbers before planning a Korea launch.September 15, 2026
CASE STUDYClinic Case Study: ChatGPT Mentions From 17% to 93%Before working with us, a clinic in the Seoul metropolitan area appeared in Naver AI and Gemini answers for all 10 test questions but in only 4 on ChatGPT. Re-measured the same way 39 days later, its ChatGPT mention rate rose from 17% to 93%.September 15, 2026
CASE STUDYDental Case Study: A 3-Page Site Got Cited FirstA 167-page dental website with 51 blog posts and 22 FAQs was not cited by ChatGPT, while a 3-page site nearby was. The difference was the AI guide file. After rewriting llms.txt as a fact sheet, the clinic appeared in ChatGPT answers.September 15, 2026Want this analysis for your brand?
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